CHARGE IT TO THE GAME
(scenes from the commercial shoot)
The next time you whip out your credit card to
make a purchase, you may hear "Bootylicious"
playing in the background. American Express has
celebrity rep.
The credit card company has reportedly signed the
singer/actress to a multi-million dollar ad campaign
that will launch in late 2007. And she's getting a
jump start on her duties. Reportedly, the Destiny's Child
singer couldn't wait to get things started, with a
photo shoot and commercial taping already on her itinerary.
An industry insider told press, "She's a role model for so
many young people," says an insider. "She has
tremendous cross-over appeal the same way
Tiger does. She's an inspiration for lots of people.
She’s a great fit for American Express."
No comments:
Post a Comment